Literary tourism and sustainable entrepreneurship strategies in Portugal

The aim of this study is to examine how the literary heritage of the city of Beza in Portugal can be utilized for the development of literary tourism, in the context of the country's wider tourism dynamics. Through primary research, an analysis of existing perceptions and knowledge about the literary identity of Beza is carried out, exploring the relationship between cultural heritage and tourism development. At the same time, potential barriers and difficulties are identified, and existing facilities such as museums and festivals are examined. Finally, strategies are proposed to promote literary tourism in the city, enhancing the position of Beja as a potential tourist destination of literary interest.